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Winning Today’s ‘Race to the Customer’ in New and Used Vehicles

7m Watch

In this vAuto Quarterly Quick-Takes video, strategic planning director Bethany Johnson summarizes inventory and sales trends for Q3, and how dealers can maintain sales and profit objectives as the year closes.

  • In new vehicles, Johnson share strategies to sell through ’25 inventory as ’26 models arrive—where promoting all rebates and incentives in merchandising is critical.
  • In used, Johnson outlines how rising trade-in equity, and a higher level of appraisal transparency, can help dealers sell more customers and take in desirable inventory.