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Resources

The best dealer resources from our experts to help dealers solve their toughest inventory challenges.

Cheat Sheet

Uncover the Full Value of Your Used Cars

Your digital merchandising plays an essential role in influencing car shoppers’ decision to buy. Each car has a different history, set of features and state of condition. Here’s how your VDPs should show that the value of your cars matches – or exceeds – your asking price. Ensure you highlight each used car’s unique value […]

Cheat Sheet

Engage Your Customers Online the Way They Want

Car shoppers do most of their research online. But if your VDPs are optimized for an algorithm and not for your customers, then you reduce your chance of making the sale. Ditch ancient practices like unedited photos, wordy descriptions and all caps phrases. Instead, use these tactics to give shoppers the info they need to […]

Blog Post

How independent dealers can beat the margin crunch with technology and tools | vAuto

After some very profitable years, many dealers are feeling the pinch of shrinking margins and rising costs. In a market that’s changed a lot in just two years, how are independent dealerships supposed to stay ahead of these challenging trends? Unfortunately, the market is what it is, but what dealers can do is take a step […]

Video

How to Drive Vehicle Profitability | Live Market View Q2 2024 | vAuto by Cox Automotive

Dealers are feeling a profitability pinch in new and used vehicles as new vehicle supplies grow and potential buyers face their own pocketbook pressure. In this edition of Live Market View, Derek Hansen, Vice President of Operations for Cox Automotive and vAuto, and Erin Keating, Executive Analyst of Economic and Industry Insights for Cox Automotive, […]

eBook

How to attract and convert more online car shoppers.

The way consumers shop online has advanced greatly over the past few years. But the automotive market was so hot that dealers could get away with the bare minimum for merchandising. Now, slowing market conditions are forcing dealers to pay attention to how they attract customers to their cars online. The goal of your digital […]

eBook

Merchandising in 2024 – Evolving your approach to meet the new way consumers buy cars online

The way consumers shop online has advanced greatly over the past few years. But the automotive market was so hot that dealers could get away with the bare minimum for merchandising. Now, slowing market conditions are forcing dealers to pay attention to how they attract customers to their cars online. The goal of your digital […]

Cheat Sheet

How to combat new car pain with Autotrader + vAuto

The new car side of your business has likely seen big swings in the past several years. Supply became tight, driving up prices – and your profits – to unprecedented levels. This means you’re about to return to old norms. Keep up the strength and profitability of your new car business. There’s a proven way […]

Blog Post

A vAuto Veteran’s View of the Evolution and Importance of Performance Management

This Q&A flows from a recent vAuto podcast that featured guest Chris Hanna, the Associate Vice President of Performance Management at vAuto. Chris, who has been with Cox Automotive for 15 years, shared his insights on the role of performance managers and how they help vAuto dealers achieve greater success. His responses have been edited […]

Blog Post

Three Reasons Automated Used Vehicle Pricing is a Bad Idea

I’ve run into a consistent theme in recent conversations with dealers: What do you make of systems that automatically price used vehicles? The question has also led to requests that we change ProfitTime GPS from its current functionality of providing recommended price ranges for individual vehicles to automatically pricing each car. When I ask why […]